Reactivation Campaigns

Churn prediction tells you who is about to leave. Reactivation Campaigns let you automatically do something about it. Set a trigger: 'member inactive for 14 days AND was previously active' → auto-assign @At Risk role OR send a personalized DM. The difference between watching members leave and stopping them.

How It Works

1. Define reactivation triggers: inactivity threshold + prior activity minimum + role conditions
2. Choose action: DM message, role assignment, or both
3. DM templates support variables: {user}, {days_inactive}, {last_active_channel}
4. Role-based re-engagement: assign @At Risk → triggers separate welcome-back flow
5. Track campaign results: how many DMs sent, how many re-engaged (replied or posted within 7 days)
6. A/B test two reactivation message variants to find what works best

What It Tracks

• Members reached per campaign run
• Re-engagement rate (responded or posted within 7 days)
• DM open proxy rate (Discord activity after DM)
• Role trigger events per day
• Campaign comparison A/B results
• Win-back success rate by member cohort
• Monthly re-engaged members count

Use Cases

• Gaming server DM-ing inactive members with 'We miss you — here's what's new this week'
• Crypto community triggering @AtRisk role for holders who haven't chatted in 21 days
• Education server sending TAs a list of at-risk students to personally check in on
• Brand community comparing 'come back' vs 'here's what you missed' DM performance

What's Included

Setup

1. Dashboard → Growth → Reactivation → Create Campaign
2. Set trigger: inactivity days (e.g., 14), minimum past activity (e.g., 10 messages)
3. Choose action: DM, role assignment, or both
4. Write DM template using variables: {user}, {server}, {days_inactive}
5. Set campaign schedule: daily check or weekly sweep
6. Review first campaign results after 7 days — adjust threshold or message as needed

Frequently Asked Questions